As a copy editor with years of experience in SEO, one of the most important concepts that I have come across is the “agreement of understanding,” or simply put, ensuring that the content of a website or article is clear and concise to its intended audience.
An agreement of understanding means that the reader should be able to easily comprehend the message being conveyed without confusion or ambiguity. This is particularly crucial in online content where users have a short attention span and may quickly move on to another website if they do not understand the message immediately.
To achieve an agreement of understanding, there are several key components to keep in mind when writing content for a website. These include:
1. Use simple language: Avoid using technical jargon or complex sentences as this may confuse the reader. Instead, use simple language that is easy to understand even for readers who may not have a technical background.
2. Engage the reader: Use active voice and rhetorical questions to engage the reader and draw them into the content. This will help to keep the reader interested and focused on the message being conveyed.
3. Be concise: Keep the content concise and to the point. Avoid including unnecessary details that may distract the reader from the main message.
4. Use headings and subheadings: Break up the content into sections using headings and subheadings. This will help the reader to scan the content and locate the information that they are interested in.
5. Use visuals: Include relevant visuals such as images, infographics, and videos to help illustrate the message being conveyed. This will also help to break up the text and make the content more visually appealing.
In summary, achieving an agreement of understanding is crucial in ensuring that online content is effective in conveying its intended message. By using simple language, engaging the reader, being concise, using headings and subheadings, and including visuals, writers can make their content more accessible to their audience, leading to greater engagement and improved SEO.
